Privacy Policy

Last updated: 2026-10-10

Play Free Games ("we", "us") operates the website playfreegames.com.au. This page explains how we handle information when you visit.

Information we collect

We do not require you to create an account or provide personal details to play games. Our hosting provider, Netlify, processes your IP address in order to deliver the site, and may record it in its server logs along with technical details such as your browser type and the pages requested, for security and operational purposes. Our own analytics records (described below) do not store your IP address.

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website. It collects data including pages visited, time on site, device type, browser, approximate geographic location (country, region and city) and referral source. Google Analytics sets cookies (_ga and _ga_*) to recognise returning browsers and group page views into visits. Google Analytics is set to keep event-level data, such as individual page views, for 2 months, and user-level data linked to its cookie for 14 months after your most recent visit; Google deletes expired data in a monthly process. These settings do not apply to the aggregated reports in Google Analytics, which show totals rather than individual visitors. You can opt out by installing the Google Analytics Opt-out Browser Add-on. See Google's Privacy Policy.

Our own analytics

As well as Google Analytics, this site uses a small analytics script that we run ourselves. Each time you load a page or interact with it, the script sends a short record to our hosting provider, Netlify, where it is stored. A record contains: the time; the page address without anything after a "?"; the page's type and, where the address names one, the listing, article or tool it shows; the website that sent you here (its address up to the domain, nothing more); your device type (mobile, tablet or desktop) and browser family; and, if the link you followed had them, its utm_source, utm_medium and utm_campaign campaign tags, which are kept for the rest of your visit. It also records when you click a phone, email or external link (for external links, the destination website's domain; never the phone number or email address), when you submit a form (the form's name or ID, never what you typed), labelled results that a tool on the page reports, whether you scrolled past 50% and 90% of a page, and whether the page was visible for 30 seconds.

Netlify tells us which country your connection comes from; we do not store your IP address. Your browser's user-agent is used to work out its browser family and to flag automated traffic such as search-engine crawlers; the user-agent itself is not stored. To group page views into visits, the script keeps a random visitor ID in this site's local storage that is replaced each day (UTC), and a random session ID in session storage that is replaced after 30 minutes of inactivity or when you close the tab. If your browser blocks storage, a temporary ID is used for that page only. The script sets no cookies, is not used for advertising and does not link your visits to other websites. The data is processed and stored by Netlify on our behalf and is not sold. We delete these records 14 months after they are made; after that we keep only daily totals, such as how many times a page was viewed, which cannot be linked to a visit or a visitor ID. You can remove the stored IDs at any time by clearing this site's data in your browser.

Games and advertising

Games are embedded from third-party developers via GameMonetize. These embedded games and the advertising shown within them are served by third parties who may use cookies or similar technologies to display and measure ads, including personalised advertising where permitted. We do not control these third-party cookies. You can manage ad personalisation through your browser settings and, where available, in-game ad controls.

Children

This site is general-audience. We do not knowingly collect personal information from children. Advertising shown in embedded games is managed by the third-party ad providers named in our ads.txt file.

Contact

Questions about this policy can be sent via the contact details associated with playfreegames.com.au.